5 Low Cost Marketing Strategies Every Business Should UseLinda Jenkins, June 08 2016
The internet allows small businesses to compete with their larger counterparts on an even playing field, but marketing can get expensive, even if you're only focusing your efforts online. Paying for ads and SEO can take a toll on your business. With that said, there are still plenty of marketing strategies out there that won't cost you too much, and can be very effective. Here are some low-cost marketing strategies that can help create organic traffic for your business and help you reach your audience.
Networking is something you should always be doing for yourself and on behalf of your business. Platforms like LinkedIn and Google+ make it easy to network with people. Ideally, you should be networking with everyone you've ever talked to, but it's perfectly fine to focus on people who are relevant in your niche.
You can also create communities or pages on Twitter, Facebook or Google+. Networking is great because you can do it everywhere, online or offline. Network with anyone you meet by explaining what you do and how your company can help them. Influencers in particular are the type of people you should be focusing on. Influencers are personalities with large, loyal followings on social media, or within your own local community. Networking with these personalities can grant a significant boon to your business' popularity.
Display more reviews and testimonials
Asking for reviews and testimonials are an easy, affordable way to promote your brand. Customers are more likely to buy your product or service if you have a good reputation. Don't be afraid to ask your customers for reviews and don't be afraid to ask them to tell their friends about your business or product. Positive reviews can help alleviate the doubts that prospective customers might feel. Reviews and testimonials can help convince people of your business' legitimacy. Asking for reviews basically means that your customers are doing the marketing for you. You should ideally be asking customers to leave reviews on websites like Yelp or Facebook, but really any positive comment on a social media platform can still help.
The best reviews should be displayed on your website, particularly on its landing or product sales pages.
Find a partnership
The idea of partnerships has been around forever. Businesses have always worked together to forward their own ends. Online, you can even consider starting an affiliate marketing program as a form of partnership. Finding partners online shouldn't be too hard, especially if you've already done a bit of networking.
Partnerships allow you to tap into the customer bases of other businesses. People are more likely to listen to businesses they already trust. You can easily use this to your advantage in a partnership. When looking for the right partner, remember to find a business you can form a symbiotic relationship with. Remember to choose a partner that isn't your direct competitor.
Videos are consumed everywhere from YouTube to Facebook. Videos are the solution to small businesses that have trouble getting found. Just having a video on your site can boost your SEO by a significant margin. Producing a video can cost you anything from $50 to $500 or more, but the traffic that it will bring to your site can't be underestimated. If you are on a tight budget consider using screencasts instead. You can easily produce your own screencast recordings for online tutorials using screencast-o-matic.com, a free program you can use from your browser. Customers are more likely to relate to your product or cause if they see a video on your site explaining what you're all about. The best thing about marketing with videos is that you don't need a ton of them. One or two good explainer videos can be enough.
List your business on directories
If you have a physical location, make sure to list your business on directories like Google Maps, Facebook, Bing, Manta, Yelp, or Yahoo. Having a presence on online directories helps customers find where you are in a jiff. Doing this can also help a bit with SEO, as customers are automatically directed to your website and physical location, if they are in the immediate area.
Learning how to properly spend resources on marketing efforts is one of the most important things that an entrepreneur should know. Study your options and take the time to learn what marketing approach works best for your business and audience.