How to Start a Business

Linda Jenkins, March 30 2014

opening a business

Starting a small business? Here are the essential steps you need to complete on your journey to business ownership:  

Business Plan

Every new business owner should write a business plan since it is used to highlight the potential strengths, weaknesses, competition, and expected performance of the business. It is also the key document bankers and potential investors will review when deciding whether or not to invest.  You can also use spreadsheets for completing financial projections. A CPA can help you to project realistic startup expenses. The final document should demonstrate your planning skills and communicate how the company will reach profitability. You should know how all the facts and figures were derived, be able to defend them, and understand how you are going to operate the business in order to meet your projected goals. Learn more about what to include in a business plan. 


Business Name

Selecting a name for your business is a task that requires care. Although the name may not be as important as the marketing effort behind it, an effective name can naturally attract customers, so take the time to choose the right one. Here are a few things to consider first: 
  • Avoid regional names (think big, your company may expand beyond its current location).
  • Avoid initials and numbers (these can be confusing to communicate to potential customers).
  • Avoid long names (ones that are complex or will not fit into a web address).
  • Avoid using your own name (not a good idea for legal reasons).

There are two types of naming processes - natural and coined. A natural name uses words that can be found in a standard dictionary, and usually conveys an understanding of what a company produces (ie., Conquest Graphics). A coined name is created by combining or altering words (ie, SynaGro). Regardless of whether you choose a natural or coined name, be sure to do a trademark search to ensure that you do not run into future legal problems for using the name of another business post-launch.


Website & eCommerce

A web presence for business is crucial. If you are looking to create a fast, easy to start information-only site about your company, products or services, try; however, if you intend to integrate blogging with selling digital or physical goods online then please read our Review of the Shopify ecommerce platform.


Business Phone Solutions

Setting up a reliable way for customers to communicate with you at your business is essential. Using a cloud-based phone system can simplify communications. RingCentral allows for pre-configured IP phones, video conferencing and fax service that you can manage online or through IOS or Android apps. To speak with a representative that can help you select the right solution for your company: Call 844-619-3616 Now, or Visit RingCentral to learn more.


Selecting a Business Structure

This is a crucial step since your business structure will determine how much tax you will pay and how you will report income to the IRS. Essentially, you have the following choices when setting up a new company: Sole Proprietorship, LLC, Partnership, C Corporation or S Corporation. It is best to seek the professional advice of both a Certified Public Accountant (CPA) and Attorney. Make sure the professionals you choose are used to dealing with small business owners. For more detailed information, see our blog post on selecting a legal entity.


Marketing Plan

Many small business owners do not see the need for this, but it is crucial to have a document which clearly details marketing goals. Your marketing plan does not have to be a formal document, but you should take the time to write a page or two for your own reference that defines the following:

  • A monthly ad budget and projected revenue
  • Target demographics - What distinguishes your target customer (age range, education level, interests, etc.)
  • A slogan you will use in advertising and/or on your website
  • Types of marketing projects you will pursue (press releases, online ads, print ads, etc.)
  • Advertising sources you will use 
  • How you will track and measure your results

For detailed information on marketing techniques, see our blog post How to Promote Your Business. 



Read Start Your Own Business to:

  • Pinpoint your target customer
  • Uncover the newest funding sources
  • Use the latest technology to streamline your business plan
  • Understand important small business tax requirements


Applying for Licenses & Permits

If you live in the United States, you will need to register your new business with your state or county registrar. Since licensing rules vary by location, start with your state or county government website (such as, and search for information on business licensing. You will likely have to fill out one or two short forms and submit a licensing fee. Depending on the type of business you intend to operate, your city government may require you to purchase additional permits.

Funding Your Business

How will you finance your business? You can ask friends and family to invest, pursue a loan at your local bank, seek out angel investors, or pursue social lending online. If you have previously applied for a business loan at a bank and been denied, you can apply for a SBA loan. For detailed information on funding your new business, see our blog article, How to Finance Your Business


Check out this read for specifics on peer to peer lending, crowdfunding and other alternative financing:

creative financing ebook cover


Finding a Location

Whether you are looking to rent or own a space, you should be sure to do some due diligence before committing to any property. You especially want to ensure that you are operating in a space that is safe, accessible to both employees and customers, and free from a high concentration of competitors. A commercial realtor can help you to narrow options. Once you determine an attractive and affordable location, be sure to check your local city zoning requirements to ensure that your type of business can operate legally in the location you have chosen. It is also a good idea to consult an attorney prior to signing any commercial lease.

Minimizing Risk

No matter what industry your business operates in, risk is unavoidable. However, you can minimize your exposure to risk by maintaining a safe workplace and buying business insurance. The main categories of business insurance include: workers compensation, health, disability, interruption, property, automobile and liability insurance. You can get free customized quotes from leading insurance companies online. Learn more about commercial insurance.

Hiring & Paying Employees

As your business grows, you will have more work to do than you can handle by yourself. At that point, you will need to hire your first employee or start a new payroll. Using the services of an online payroll provider can keep your operation running smoothly and help you to avoid tax penalties. 

Accounting - Maximize Profit & Minimize Tax

Every purchase you make for your business is potentially deductible. By using savvy tax strategy and an efficient accounting system, business owners can save thousands if not millions of dollars annually. First make sure you understand which expenses are legally deductible. Here are the most common expenses business owners deduct: professional accounting & legal fees, utilities, equipment purchases and repairs, postage, office supplies, advertising, insurance, rent, travel, bank fees, and employee wages. The smartest way to handle business taxes is to educate yourself on basic business tax deductions, keep all receipts, track income & expenses using a spreadsheet or accounting software , and seek out a CPA to help with your tax strategy and preparation of tax forms.


Metrics - Measuring the Results of Your Efforts

This will be your most important ongoing task during the lifecycle of your business. Whether you need to know the Cost of Customer Acquisition or which recruiting strategy is bringing in the most productive employees, you will use metrics to get that information. Learn the 10 metrics every business must track.