Home Business Idea: Becoming a Success on Etsy.com

Linda Jenkins, July 25 2014

 

Etsy is an online marketplace for items that are handmade or vintage. One big advantage to the website is that it draws in traffic from all over the world, and can be a great source of home business startup income with little investment. That being said, there are many sellers who sign up for Etsy but never see success on the site. Other sellers are able to sell so much they have to quit their day job and hire help to handle all of the orders they generate.

 

How do you become an Etsy success? There are no guarantees, but following these principles will help steer you in the right direction:


Pick your passion and stick with it. As with any new business, you have to make sacrifices and put in a lot of extra time to get your Etsy shop off the ground. This is easier when you make and sell things you are passionate about, and is less likely to feel like "work". Plus, if you are passionate about what you make, others will be able to see that passion in your work and will be more likely to buy your products.


Expand your shop’s selection. Of course you might start off with only one or a few items for sale, but you need to work on expanding that to as many related items as you can practically manage. The more items you have listed, the more likely it is that buyers will discover your shop. If you are constantly adding new items to your shop, buyers have a reason to keep coming back for more.


The photos of your items must be attractive and informative. Too many new sellers on Etsy want to use poorly-focused snapshots to list their items. No matter how great a product is, it needs a great photo to showcase it properly on the site. Compare how your photos look to similar items on the site. If your photos don’t honestly stack up, make adjustments so they do. Also, taking numerous photos of each item, showing details of different parts also helps put visitors at ease, making them more likely to buy.


Tags are critical to selling well on Etsy. Never list an item without tagging it, and make an effort to fill all of the tags with words that relate to your product. Tags can describe the subject of your work, the materials and even the color or style of the product. Also, the title of each product should contain descriptive words that tell shoppers what the item is made of and used for.


Far too many newer sellers on Etsy do not price their items smartly. Many try to list their items for rock-bottom prices so people will be interested in buying them. The thing they fail to calculate is the cost of producing the item, the time and effort required to make the item and the actual cost of shipping the item.


Clear and concise descriptions. Describe all the details of your product that would typically interest your buyer, including size/measurements, color, materials, how to clean the product, etc. Too many sellers rely too heavily on photos. Buyers will click through to the next product if basic questions go unanswered.


Also, too many newer Etsy sellers try to be all things to all people. Sellers find the most success when they find a niche, especially one without much competition. Choosing a focus and sticking to it builds a brand identity that is clearly definable to shoppers, making building a following much more likely. Learn how you can open your own shop on Etsy.