Books New Business Owners Should Read

Linda Jenkins, February 16 2016

I know what you're thinking. "Are you kidding? I have so much on my plate right now, how am I supposed to find time to read all of these books?" Relax. No one said you have to read them all, or that you even have to finish one this week. Simply keep these titles on your reading list for future reference (ie., copy them into Evernote, bookmark this page, or just write them down on a sticky).  The point is, you don't have to reinvent the wheel while trying to grow your business. Just take some time to learn a few things from any of these titles and save yourself a lot of stress in the long run.  

New Business Owner Handbook cover

New Business Owner Handbook by Linda Jenkins

What is it about?: Avoiding startup mistakes.

This guide presents a roadmap for avoiding some of the most disastrous mistakes that new small business owners often make, yet fail to recognize ahead of time. Get practical tips on financing, hiring, productivity tools and more.



Carrots and Sticks Don't Work

Carrots and Sticks Don't Work by Paul Marciano

What is it about?: Employee engagement and retention.

This is a great book that presents real world examples of how to reduce turnover and build an engaged workforce. Anyone who manages people should read this.



Traction cover  

Traction by Gino Wickman 

What is it about?: Improving entrepreneurial focus.

The motivational speaker, Zig Ziglar, said “Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”  Traction helps you find your direction by presenting a system of Six Key Components for greater focus in operations.



Crucial Conversations cover

Crucial Conversations by Patterson, Grenny, McMillan & Switzler

What is it about?: How to be persuasive, not abrasive.

Ever been in a high-stakes or emotional situation when you did not know what to say, or how to say it? Learn conversational skills that will transform the way you communicate.



The 4-hour workweek cover

The 4-hour workweek by Timothy Ferriss

What is it about?: A blueprint for designing life on your own terms. 

A great read for employees and entrepreneurs alike - Learn about systems that can help you live a higher income, lower stress life. (Note that the author is working on an updated version of this book, so you may want to wait for the new release). Also be sure to check out his blog & podcast for awesome interviews with amazing people at

checkmark December 2016 update:

Check out Tools of Titans, a new book by Tim Ferriss and Arnold Schwarzenegger.