Boosting Your Crowdfunding Campaign through Effective Marketing

Have you ever considered the idea of crowdfunding as a means to launch a start-up company? Crowdfunding allows entrepreneurs the opportunity to obtain funding while also providing a way to interact with potential future customers. Here is a brief summary of the top crowdfunding platforms:

Kickstarter is a global crowdfunding platform that specializes in launching creative projects. Over 100,000 artists, musicians, filmmakers, and designers have successfully funded projects on Kickstarter since 2009. 

IndieGoGo is the largest global crowdfunding site. Creative and entrepreneurial ideas large and small have been launched via this platform since 2008.  As of July 2016 it charges 5% of funds raised (this is in addition to processing fees assessed by PayPal and other payment processors).

Whatever platform you ultimately choose to work with, view these tips on how to launch an effective campaign from Danae Ringelmann, co-founder of IndieGoGo:



How you advertise your campaign will have a big effect on how successful the venture will be. A great concept is, of course, the building block of any successful company, but the marketing of that concept is what ultimately determines that company's odds of success. Because budgets are usually very slim when starting out, it's important to choose the most cost effective marketing strategies when determining how to reach your target audience. Here are some options to consider when crafting a marketing plan:

Search Engine Optimization. Although it might take a while to see your rankings improve, by adopting an aggressive SEO strategy, you will be able to increase your campaign's visibility in search results. Determine what keywords are most commonly used by your target market and then incorporate those into your content. Also, try to build as many quality links to your site and campaign as possible. 

Press Releases. A well-crafted press release should contain relevant information regarding your company. A press release affords the opportunity to reach a broad audience of future investors and may even inspire more in-depth media coverage of your vision for the company.

Cost per Click Advertising. Google, Bing, Twitter, and Facebook all provide cost per click ads. Basically, your advertisement is placed on their site in exchange for a fee based on the number of times on which your ad is clicked. CPC is a great way to optimize your budget since you are only charged for the number of people who actually click through.

After determining your marketing budget, you should carefully consider your advertising options. Ultimately, you want to be able to reach as many potential investors as possible while minimizing the cost of advertising. By knowing who your target audience is, you can narrow the scope of your advertising efforts in order to craft a cost-effective strategy. 

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